A large site with thousands of pages can be a technical SEO nightmare. Writing unique content for every page is a laborious effort, and the more pages you have, the more duplicate content issues you run the danger of. In addition, an eCommerce site may have thousands of products, each with a unique page and URL. This can bloat your page count, so you should identify which pages are redundant and can be deleted without negatively impacting your site.
Internal links
If you want to improve your ranking, one of the best ways to do so is by using internal links. These links allow users to navigate from one page to another and can increase your conversion rate. Internal linking will increase your page’s relevance and authority when done correctly. In addition, it will also help mitigate duplicate content issues and build long-tail anchor text.
Using your blog to gain links is one of the most straightforward white-hat link-building strategies. Using helpful, high-quality keywords and internal links can help Google and other search engines understand what your content is about. By linking to other authority content within your own, you can strengthen ties with them and raise your chances of getting backlinks on their websites. Following Google’s requirements, white hat SEO link building is a technique for increasing website traffic. The objective is to have links referring to your website on authority websites. No need to worry if you have any doubts about using white hat link development techniques. Tools like vazoola.com can help you with these.
Facets
eCommerce websites should implement faceted navigation to allow users to filter products by attributes. These facets typically appear in the sidebar of product pages. They are extensions of the main categories and provide a more refined product listing. When implemented correctly, they should provide unique value to each user selection and send relevant signals to search engines.
Faceted navigation is an effective way to help users filter products by category, price, and other factors. However, it can lead to some SEO issues. Because each filtered search creates a new URL, faceted navigation can generate a massive amount of duplicate content, which hurts the search engine visibility of priority pages. Fortunately, this is easily avoided by implementing canonical tags on the page URLs and configuring them so that Google can understand them.
Filters
Filters help shoppers narrow their search by presenting only the products with specific attributes. Adding filters to your product pages automatically updates the results to display the products with the highest relevancy. You can filter by several criteria, including brand, size, color, and price. In addition, you can enter additional criteria in text format to narrow down the search results.
Please don’t employ filters on pages you wish to rank for. The most effective way to use filters is using a canonical backlink.
Voice Search
Voice search optimization is a must for an eCommerce website. In today’s digital age, the rise of smartphone usage is changing the way people search for information. As a result, voice searches make up over 20% of mobile searches. Voice search is convenient and effective at translating human language into text, so eCommerce websites must make the most of this technology.
Before you begin preparing your site for voice search, you must understand your audience. Voice searches are often phrased questions, so it’s crucial to structure your content to answer those queries.
Site Speed
Speed is a crucial factor in conversion rates. Visitors who experience a long load are likelier to bounce and look for another site. Slow-loading websites are also a significant detriment to the brand’s image. They also affect Paid search and social media marketing.
Users spend more time on websites that load quickly and spend more money on those sites. So, if you want to increase conversions and boost your brand’s visibility online, you need to make your site as fast as possible. You can use Google’s Pagespeed Insights tool to analyze the speed of your site. This will give you a few tips on how to improve your page speed.
If your website is slow, you will lose 25% of your conversion rate. Aim for a page speed of three seconds or less. According to Google, sites taking over 15 seconds to load will be penalized in search results. To achieve a better rate, consider implementing browser caching and Content Delivery Network (CDN). CDN will identify the location of your users and serve resources from a server closer to their site. These optimizations can reduce load times by as much as 20%-51%.