When you are looking to handle your company’s marketing to the fullest, search engine optimization (SEO) needs to be a priority. This extends to voice search, which allows people to use speech rather than typing.
In order to put this to use, it’s important that you learn as much as you can about voice search trends. We’re happy to explain further.
Keep reading so that you can learn how to optimize for voice search.
Understand Voice Search and Why It’s So Useful
Voice search happens when people use their mobile devices to run a search, rather than manually punching in the phrases. It takes you to Google and conducts the search the same way it would if you typed.
Make sure to stock up on lots of info related to voice search so that you can get quality results.
Voice search is beneficial because it’s convenient and takes out a few cumbersome steps. People today love using voice search on devices like Google Nest, Amazon Alexa and Echo, and Apple iPod devices. This form of search is continuously growing in popularity, which makes it a form of SEO that you will need to concentrate on for the foreseeable future.
Optimize Based on the Way We Talk, Not Type
When you’re going to optimize your brand for voice search, it’s important that you place a focus on how people talk and not how they type. There are certain phrases and forms of speech that people put to use when verbalizing that wouldn’t translate as well during typing.
What’s more, many people today prefer to use speech to text because it’s three times faster than typing. Think about the context that comes with talking and add the details that will help people find your site.
Learn How Locations and Attractions Come Into Play
Keep in mind that many people who use voice search are speaking based on their surrounding area. For instance, you might be on a road trip stopping for gas, and would like to run a search like “Find fast food near me”.
This will put your phone’s GPS to use and help find relevant results. You may also speak about different attractions that you’re near. For instance, if you mention “the train station”, Google will often be able to take that voice search and find the exact location for you.
Voice is a hyper-local form of searching, and you will be able to optimize your site to the fullest to make it relevant in this regard.
Above all, continuously make sure that you’re putting out quality content for your voice search optimization plans so that your site is better for it.
Find Out How to Optimize for Voice Search on Your Terms
When you know how to optimize for voice search, so much of your marketing efforts will begin to take care of themselves. The tips in this article will help you out so that you can put voice search to use in a way that counts.
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