Peer-to-peer fundraising can be an effective tool whether you’re fundraising for a nonprofit or an some individual. In recent years, it has become a great way to engage your supporters and reach a network of people to solicit donations.
In this fundraising strategy, supporters can create their own fundraising campaigns and set personal fundraising goals. However, there are some more effective ways you can make peer-to-peer fundraising more successful.
Below iIn this article, we willare going to mention some of these ways to help you better understandhave a better understanding of how to run a peer-to-peer fundraising campaign and manage your volunteers.
- Define Your Goals to Make a Plan
Defining your goals for a campaign sits atop the peer- to- peer fundraising tips. Ask yourself simple questions like what you want to achieve with your campaign and how much time you have got. Also, what are you hoping to raise money for?
Once you have a clear idea of your time and monetary goals and your situation, you can start to make an effective plan. To make a sound plan, you will need to consider things like how to promote your campaign, what incentives you’ll offer to donors, and how you’ll keep track of donations.
- Add Your Campaign to Existing Events
If you are already running an established fundraising event and want to promote your peer-to-peer campaigns, you can add these campaigns to your existing events. This can be a great way to get people involved and raise awareness for your cause.
However, you’ll first have to ensure the event is relevant to your cause. The best practice to do this is to reach out to the event organizers and let them know about your campaign. This way, they can give you an idea of how to incorporate your campaign into that event.
When you are attending the event, have plenty of materials on hand to hand out, and ensure at the event, and make sure your campaign is prominently featured.
- Coach Your Peer-to-Peer Fundraisers
As the old saying goes, “If you want something done right, do it yourself.” The same is true for organizing a peer-to-peer fundraising campaign. The best way to ensure that your campaign is successful is to coach your peer-to-peer fundraisers on how to raise funds and promote their campaigns.
You can arrange training sessions, provide online resources, or even one-on-one coaching to them. During their training, you can provide them with the resources and support they need to be successful.
Plus, give them guidance on how to best reach their fundraising goals and budget by using these resources. It will help make them organized and prepared to successfully run a campaign.
- Build a Strong Social Media Presence
In today’s digital era, the whole world is at your fingertips, so why not utilize this digitalization to promote your peer-to-peer fundraising campaigns? Create pages and groups on different social media channels to build a strong social media presence for your cause.
Some more things you can do are:
- Create a campaign hashtag to help people easily find and follow your campaign on social media.
- Keep your audience updated on your progress and post campaign updates and reminders often.
- Respond to comments and questions from your supporters. This will help create a connection with your donors and make them feel more invested in your campaign.
- Track Performance of Your Campaigns Consistently
As a nonprofit, you will have your own metrics to calculate and analyze the data from each campaign. Use this data to your advantage by regularly tracking the performance of each campaign. The best way to track this performance is to use a fundraising CRM.
A fundraising CRM will allow you to track a number of different metrics, including donor data, campaign performance, and more. Using this CRM, you can also segment your donors and identify which campaigns are performing well and which ones need improvement.
Additionally, this approach will give you insights into the best ways to grow your campaigns in the future.
- Make It Easy to Donate
Most often, donors are available and want to donate something, but they just can’t find how they can do that. That’s why it’s important to make it easy for them to donate to your cause. The best way to do this is to use a platform that makes it easy for donors to sign up and start giving.
It can be an online portal, a website, or a social media platform. Moreover, you can create a campaign video that explains what your campaign is all about. Add a call-to-action at the end of your video so viewers can know how and where to donate.
Another great way is to send out regular updates to your donors to keep them informed about your campaign and how it is progressing and can benefit someone.